For those fortunate enough to purchase clothing of their choosing, there are basically an infinite amount of colors, styles, and brands at our disposal. So lucky we are – this gives us tremendous purchasing power! We can choose between those super cute skinny jeans or those super comfy mom jeans, and between a one-piece bathing suit or a two-piece. We make these decisions based on preference, lifestyle, and how we want others to perceive us (let’s be real ladies, we only wear heels because they make our legs look good).
Since we contribute to the fashion industry, we have responsibility over our purchasing power and how we assume this responsibility affects the world we live in. As evident in the Rana Plaza collapse (the incident which initiated the Fashion Revolution), we don’t always completely claim this responsibility.
This tragedy happened in Dhaka, Bangladesh.
It is easy to feel removed from poverty; our magazines feature diamond-clad celebrities, our movies and TV shows contain feel-good endings, and our social media features happy faces, slim bodies, and tanned skin in tropical destinations. We want to feel secure and protected and as if life has infinite possibilities, which for many of us, it really does.
This responsibility of consciously shopping is not a burden, but rather a freedom.
You can choose to buy a generic pair of flip-flips or you can decide to purchase a pair of hand-made sandals with a story. You can send young women in Uganda to university or allow a rural cobbler in Guatemala keep his family business alive.
We are involved in the Fashion Revolution because are involved in the fashion industry and we make choices as consumers. We can all be part of the group people who decide to buy from companies who source labor and materials ethically.
We have made the decision to hold the fashion industry accountable, have you?
Please share the ways that you will choose to participate in the Fashion Revolution in our comment box!
Happy Fashion Revolution Week,
Pete and Kiana
Thanks so much for your read and please comment with any pointers and feedback – we love to know how we can improve and what we’re doing well!